Watchout WordPress! Google To Add Blogger To Google Apps

After receiving numerous requests from clients, it looks as if the search engine king will be adding Blogger to Google Apps suite (which is used primarily by businesses and schools around the world).

9 of the top 20 requests from Google Apps customers are for their accounts to work with more services from Google, not just for the core suite of messaging and collaboration applications. Later this year we’ll dramatically accelerate customer access to innovation, and give users the convenience of using any Google service allowed by their administrator from a single account affiliated with their organization.
For example, coworkers will be able to publish their organization’s blog on Blogger, share project images with Picasa Web Albums, track industry news in Google Reader, advertise online with AdWords and much more, all without switching back and forth between multiple accounts. (Official Google Enterprise Blog)

This should help broaden Blogger’s lead over WordPress, the latter who currently trails BlogSpot despite being heavily embraced by professional bloggers, celebrities and news organizations.
According to Compete, Blogger is already the number one blogging platform in the US, although that could change due to WordPress’s aggressive embrace of the mobile world (especially upon the iPhone, Blackberry and Android devices).
It will be interesting to see whether Blogger’s inclusion within Google Apps increases its appeal beyond the small business market, although I would not be surprised to see WordPress counter this move by embracing Google’s ancient nemesis Microsoft.
(via Read Write Web)

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